Selling products on marketplaces can be hugely beneficial for brands and online-sellers. Setting up an account is easy and you get instant (theoretical) access to vast numbers of potential customers.
Here are some of the main benefits of selling on Amazon, eBay & Co.:
Why you should sell on a marketplace
- They are hugely popular
Amazon alone is projected to achieve a market share of 50% in the US by 2021. So whenever people buy online, there is a huge chance they will go to a marketplace.
- You get instant access to millions of customers
As mentioned before, whenever you start selling your products on a marketplace you will automatically have access to all its customers — without having to spend any money on marketing.
- You benefit from the reach of the marketplace
No one might know your brand or your products, but in a marketplace setting you only need to worry about the internal rankings, you don’t need to convince people to come to your actual website.
- You gain an instant level of trust
By selling on a marketplace you benefit from all its marketing and brand-building expenses. People trust the marketplace so they will automatically also trust you.
- Starting is simple and quick
The marketplace will take care of much of the hassle of selling online for you: design, hosting, processing of orders, financial transactions and even fulfillment — you save a lot of time and money.
- Internationalization is built-in
Most marketplaces operate internationally. So whenever you start selling your products on one, you get the option to expand your reach with minimal effort to other countries as well.
- You can gain access to new audiences
Thanks to the prevalence of marketplaces, you will find a lot of different types of people browsing them. So you can break out of your niche and sell to people who might otherwise never have known you.
- It can be an additional marketing channel
When you already have a strong brand or you just want to get your name out a little more, marketplaces can be just the place to get people interested in your products and your brand.
- It can be a testing ground
Do you want to know just what people are willing to spend on a specific product? Or do you have a product surplus or want to introduce a brand new item? Why not use an marketplace instead of your own webshop.
- You don’t need a seperate webshop
By selling on a marketplace you can dip your toe in the waters of e-commerce without being forced to make advance investments into the set-up, design and marketing of your own webshop.
There are various reasons why it can be beneficial for a merchant to start selling on an online marketplace. It is less complex than launching your own webshop and merchants can make use of all the resources made available to them through the platform. Quick access to customers and streamlined processes included.
With GAMB we want to give its participants all that — and more. We want to give the power back to the merchants, by giving them full control over all decisions concerning their marketplace.
Who we are
GAMB — The Global Alliance for Merchants on the Blockchain has made it its goal to deliver a sustainable alternative to the powers currently dominating global e-commerce. We are building the leading decentralized marketplace. By enabling merchants to actively participate in every important decision, we empower them to be more than just customers of a platform.
Daniel Schnadt is Managing Director of the Gambio GmbH and has been working in e-commerce from the age of 16. As a leading e-commerce solution in germany with more than 25.000 stores currently live Gambio is supporting the GAMB Project.